Tag: Customer journey

an image showing the purchasing and post purchase process.

Ending the post-purchase silence by offering customers more choice

The growth of e-commerce recently has been staggering. In 2020 alone, there was a 46.1% year-on-year increase in internet retail sales value in the UK. Of course, many consumers have been forced to shop online as a result of the...

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broken customer experiences

Picking up the pieces from five broken customer experiences  

Every day, organisations enable a myriad of interactions with their customers and employees. Whether it’s an online shopper trying to purchase a new pair of shoes or a design engineer taking a leadership training course, companies provide experiences throughout every...

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an image showing the process of Supercharging CX through customer feedback.

Supercharging CX in 2022: going beyond generic surveys

If you go the extra mile and seek personalized, timely, insightful feedback from your customers, you can identify and improve contact centre operations—and strengthen customer loyalty. CX (Customer Experience) professionals measure their company’s brand health in terms of customer satisfaction, and...

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an image showing a young women checking the behavioural analytics on her laptop.

Behavioural analytics: preventing sky-high basket abandonment rates

Basket abandonment costs UK retailers billions of pounds each year – attracting a plethora of solutions that have hitherto struggled to dent the problem. In 2018, Barclaycard estimated the cost at £18bn and the figure is only likely to have...

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an image showing the impacts of harnessing positive frictions

Harnessing positive friction: an interview with Forrester’s analyst Joana de Quintanilha

A week ago, our team hosted a CX roundtable titled CXM time machine. One of the guest speakers was Forrester’s VP Principal Analyst Joana de Quintanilha. During the talk, she introduced us to her interesting career path and shared glimpses...

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A compass and a map represent the customer journey management.

What is customer journey management?

After exploring the topic of the customer value journey, it’s time to take into account the process of measuring, tracking, and optimising the provided experiences. Customer journey management is an approach to delivering seamless experiences to your customers across all...

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Two people look at the map that represent customer value journey.

Your guide to the customer value journey

Following the initiative to cover CX basics in a series of articles, CXM talked a lot about the topic of the customer journey in the last couple of months. Today, we further explore the subject and give more details on...

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personalized experiences for Gen Z

Three ways to create personalized experiences for Gen Z

When it comes to customer experience, the newest generation of users is set to disrupt the status quo. Defined as anyone born after 1996, Generation Z has different brand expectations, including a ruthless quest for truth, and is poised to...

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A woman uses her phone to go through the digital customer journey.

Digital customer journey: a comprehensive guide

Over the past two years, the digital customer journey became the backbone of a successful business. Most companies quickly understood the need to embrace digital channels of communication with customers to stay relevant and competitive. At CXM, we have unique access...

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An illustration shows an employer managing a Customer Experience recruitment process.

Customer Experience recruitment: a comprehensive guide

Are you ready to go out there, look for talents, and start the Customer Experience recruitment process? Although hiring new CX professionals can seem easy, things are not always straightforward. There are a lot of things to balance and explore...

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