Tag: Digital transformation

an image showing the meta space

How blockchain could solve the advertising sector’s challenges

There are over 6,500 different cryptocurrencies, all varying in size of market capitalisation, which have different followings and trading volumes. Some of these are meme coins that have a supporting business model flimsier than a house of cards.  However, the vast majority are...

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The winning story: how is troy revolutionizing the debt collecting process?

There’s always something a bit magical about ICXA. Over the past three years, I’ve had the privilege of judging and engaging with some of the best CX initiatives in the world. Many of these inspire fresh thinking about how we...

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an image showing a group of people buying via mobile phone

Data, discovery and innovation: shoppable media breathes new life into eCommerce

Since the content and commerce company, PopSugar acquired PICT to create photos that users could conduct purchases through, shoppable media has gained significant traction across digital publications, video, and social platforms. Yahoo’s In The Know publication saw its shoppable, video-centric...

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digital representation of woman working with Explainable artificial intelligence

Explainable artificial intelligence (XAI): emerging AI trend to watch in 2022

It’s tragically easy to think of news stories about AI (artificial intelligence) gone awry. Even a cursory Google search yields horrifying examples like the disastrous attempt at using an algorithmic substitute for A-level exams in the UK or Amazon Rekognition’s...

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zoom contact centre

How Zoom’s new omnichannel contact centre will set a new standard in CX 

Zoom has become a staple for many businesses, and here at CXM, it is no different. Therefore, when we received the news that last week, Zoom Video Communications, Inc.  announced Zoom Contact Centre, we got intrigued. Will their approach to...

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Six best business documentaries that will shift your perspective

Business is an ever-changing aspect of life where you may think you know it all, but there are always lessons to be learnt or old ones to be reminded of. And one of the best ways to learn is through...

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an image showing a young woman reading about supply chain resilience

Supply chain resilience lies in advanced technology

The ongoing supply chain crisis is causing B2B suppliers to split their focus between tackling logistical issues and delivering a seamless customer experience. At the same time, many are in the process of either implementing or optimising their B2B eCommerce...

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CloudShare and Salesforce

CloudShare and Salesforce unite for retention efforts

CloudShare, the leading software experience platform, has announced a new integration with Salesforce. A platform designed to empower Sales Reps to make better business decisions based on data, leading to more conversions and sales success.    During the pandemic, B2B sales reps...

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an illustrated image showing artificial intelligence and human intelligence together.

Emotional AI: using deep learning to understand how customers feel

From schools to medical care, all sectors amplified technology usage due to the pandemic. As with anything, there are good, and evil’ points to artificial intelligence (AI). Certainly, so when it comes to emotional AI, which is the focus of...

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Ethical accountability of AI

Digital marketers should take a bigger role in ethical oversight of AI

The Gartner Cross-Functional Customer Data Survey responses reveal the complexities that digital marketing leaders face with the collection and customer data management. Although their organisations embrace customer data governance and ethics, many worry their approach creates risk for their organisations.  In...

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