Tag: Metrics and measurement

Empowering the business with UX metrics starts with good habits

Our latest State of UX survey asked 100 UX, design and product development professionals working in the software industry to share their approaches and attitudes to the user experience. The results confirmed what we suspected; while most executives and leadership...

Is there are a gap between your corporate purpose and action?

‘Ultimately, purpose is the engine of long-term profitability.’Larry Fink, CEO, BlackRock Over the past two years, the CXM team was regularly reporting on the importance of purpose and value in business. The impact of trust-building in the CX industry finally came...