Tag: voice of the customer
How to get the most out of Voice of the Customer platforms
In Customer Experience Management, the Voice of the Customer (VoC) stands out as a popular and powerful tool. It is easy to start and as we build our skills, it takes us on a transformative journey as we progress from fixing...
4 practical approaches to unlocking customer voice and uncovering deeper insights
Daily human conversations, whether spoken, written or recorded, represent an invaluable source of organic data for businesses. These word exchanges have significant potential to provide contextual insights that influence elements of an organisation’s operations. Unstructured conversations provide meaningful context around customer...