Fintech giant Finastra took to the podium at Wembley Stadium to accept one of the most significant prizes at the UK CX Awards – the Technology & Telecoms Award.
The Finastra team offered judges an outstanding presentation on the firm’s “world-class business-to-business Customer Experience, engagement, and advocacy”.
This prompted the judging panel to award Finastra the category’s top award, naming SiverNatterbox Ltd runner-up for their Cloud telephone solution for CX.
Finastra were also finalists in the Customer-Centric Culture category, but lost out to winner Capital One and runner-up Waitrose.
Martin Häring, the CMO at Finastra, spoke with CXM after the celebrations, and he outlined the organisation’s way forward with CX now they have been recognised at the highest level.
“Customer-centricity is the beating heart of our organisation,” he said.
“This award is testament to the energy and passion Finastra puts into ensuring we deliver an efficient and effective Customer Experience and that we are supporting our financial institution clients, of all sizes, to do the same.
“Our goal sees us pushing customer-centricity into every function of the business. Rejecting traditional, ineffective measures like Net Promoter Score (NPS), our innovative client engagement program and real-time measurement system tracks customer health and predicts satisfaction and loyalty.”
He added: “This recognition from CXM and the market supports our continued journey and vision in this space.”