CX Day 2018 sees the country join in worldwide celebrations of outstanding Customer Experience, ahead of a huge month for British events including the annual UK Customer Experience Awards.

The global scheme is championed on Tuesday October 2 by the Customer Experience Professionals Association (CXPA) and in the UK, Birmingham is hosting Europe’s largest CX Day event, bringing together 200 CX executives from firms including Virgin, Tesco, and Barclays “for a day of insightful presentations, transformational case studies, and amazing demonstrations”.

This year the event will shed insight on digital transformation, customer and employee collaboration, company culture, humanisation, artificial intelligence, and customer-focused innovation.

Hot on the heels of CX Day is Wednesday’s The Future is CX conference, hosted by Awards International at the UK headquarters of Microsoft in Reading. This event features a talented range of speakers, including Microsoft’s Director of Worldwide Customer Service Strategy, Andrew McGuigan; Business Stream’s Director of Customer Operations, Jo Mayes; and global consultant and author of Customer What?: The Honest and Practical Guide to Customer Experience.

Meanwhile, CX Day precedes the UK’s biggest celebration of talent in the sector – the UK Customer Experience Awards, which take place at Wembley Stadium on October 11.

Finalists will descend on London’s home of champions to present to the most influential judging panel in the UK’s CX scene, and compete for glory in over 30 categories.

A spokesperson for CXPA said ahead of today’s events: “CX Day is a global celebration of great Customer Experience and the professionals who make it happen. CX Day 2017 saw thousands of participants in online events, company celebrations and local networking events across the world. We anticipate this year will be even bigger and better.

“Over the past several years, the field of customer experience management has matured, we are seeing more and more companies recognise its importance as a key ingredient in building and maintaining customer loyalty.”


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