Professor Lynette Ryals of Cranfield School of Management has been awarded an OBE in the New Year’s Honours List for services to Higher Education.

Cranfield School of Management works alongside Awards International to ensure the scoring process at events including the UK Customer Experience Awards is first rate, and Professor Ryals is the School’s Director. She is also Programme Director for the new MK:U university planned for her home town of Milton Keynes.

She joined Cranfield School of Management in September 1997 as a PhD student researching customer profitability and customer management practices in sales and key account management.

Her prize-winning research has been published in world-leading journals including Harvard Business Review and Journal of Marketing. More recently, she has begun researching topics relating to executive education and andragogy, looking at the most effective way to educate adult post-experience learners.

Before taking on her current role, Lynette was a Professor of Strategic Sales and Account Management at Cranfield, where she was also the Director of Cranfield’s Key Account Management Best Practice Research Club (2003-2014) and the Director of the Demand Chain Management Community (2007-2014). She was Pro-Vice-Chancellor – Education of Cranfield University from 2014 to 2018.


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