Search Results for: strategy

Innovation: It's all about permeation!

Before you start to read this article, take a break and make yourself a cup of tea. No, not by pushing buttons on a machine; make a proper cuppa and watch as the flavour and colour slowly seep out...

Becoming an Assertive Leader – Managing Conflict

Managing and dealing with conflict in both the workplace and in our personal life is a key component to building and maintaining healthy relationships. We have all lost our power or position through the wrath or negative behaviour of...

The Power of Content Marketing and the Opportunities for the Customer Experience

Content marketing, the marketing technique of systematically creating, distributing   and recycling relevant content to attract, engage, acquire and keep customers. 2012 felt like the year that content marketing as a...

Rewarding loyalty

Why do we advertise? Is it because we are so proud of a new product that we have to boast about it to the world, is it because we want to entice a customer away from a rival or...

Customer Focused Strategies. Are they worth it?

Strategic thinking is ‘the art of outdoing an adversary, knowing that the adversary is trying to do the same to you’ (Thinking Strategically – the competitive edge in business, politics and everyday life: Avinash K Dixit & Barry J Nalebuff)....

Insightful London Conference

Networking and inspiring speakers made the Confirmit Community Conference an educational and insightful event. Held at the Park Plaza Riverbank hotel, which overlooks the River Thames and the Houses of Parliament, the London conference featured a wide range of speakers who...

Top 10 tips for your Customer Experience

Top 10 tips for deploying customer experience management In many ways, execution is the hardest part of creating a branded customer experience because in order to deploy successfully we have to mobilise employees at all levels and align competing agendas, functions...

ECEW – an inspirational event

They came, they saw and they went away enlightened – that’s the verdict on the fifth annual European Customer Experience World event. Held on May 14 and 15 in London, the event offered a chance to dip into a wealth of...

Customer Service of the CliniSupplies kind!

CliniSupplies is a leading provider of Medical Supplies across all healthcare sectors including an extensive range of urology, wound and skin management products. Established in 2000, the company has recorded strong year on year growth since its inception. Our record...

Building a Great Business

Who’s heard of the delicatessen, Zingerman’s? Well, neither had I until recently. But trust me, once you learn about this small business, you’ll be itching to know more. At least this was the case for me and why I felt compelled...