Sage: Leading the way in Utilising Customer Reviews

February 28, 20182min

Accountancy software firm Sage, in partnership with Trustpilot, have been named winners in the Utilising Customer Reviews category of the 2018 UK Complaint Handling Awards.

The B2B company told judges of their customer reviews process, in which every customer who leaves a negative Trustpilot Trustscore review is contacted directly within 24 hours, and arrangements made to resolve the issue.

Sage beat off competition in this category from Lanes Group and WoolOvers in partnership with Feefo.

Speaking of the process and its success, a Sage spokesperson said:

“The vision was to provide customers with the means to convey authentic feedback with one team at Sage that would handle all reviews feedback across various Sage products, with a single process for handling reviews.

The Sage Trustpilot customer reviews programme has seen Sage establish an industry-leading approach to collecting, managing and using insight from its customer reviews. The company’s Trustpilot TrustScore has increased to 9.7/10, one of the highest of any brand using the Trustpilot platform.”

Paul Ainsworth

Paul Ainsworth

Experienced Irish journalist and former newspaper editor now helming executive editorial duties with Customer Experience Magazine, the UK's premier online source for Customer Experience news, features, and opinion, along with its sister site, CXM World.

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