Tag: Retail

Stop losing customers due to the poor last-mile delivery

When a customer makes a purchase, the baton is passed to the delivery service to complete the final leg and go through with the last-mile delivery. In reality, the CX team’s race has just begun. The post-purchase experience is the most...

Hey Big Spender: Using data to connect customers to brands

Online retailers today are facing unprecedented challenges and opportunities. To start, today’s consumers are more tech-savvy and less brand loyal than previous generations. Millennials and Generation Z have serious spending power, and retailers can’t afford to ignore the needs of...

The Final Countdown for Retailers

Now that the dust has settled on Black Friday, it’s time to look back and examine how the much-anticipated sales event turned out for digital brands.  With the pandemic restrictions continuing to impact shopper behaviour, it’s important to consider how brands...

Don’t Leave Your Brand Identity Behind in the Retail Operations Scramble

The looming second lockdown over the Winter months is threatening business continuity in the retail sector once again. Businesses are scrambling to be able to reach their consumers no matter what restrictions are put in place. If we are confined...

Road to Recovery – Click & Mortar vs Brick & Mortar

As lockdown has been incrementally lifted and the good weather has rolled in, there’s been a return to some semblance of normality. Pubs are welcoming patrons, shoppers are back in stores and many businesses are returning to normal operations. During...

How Can Retailers Prepare For Uncertainty?

In a normal year, retailers would be deep in Black Friday, Christmas and the January strategy execution. This year, however, is anything but normal, making it nigh-on impossible to plan so far ahead of time – even in China, where...

Three Key Considerations as Retailers Enter the 2020 Festive Period

The festive season is traditionally one of the most profitable times of the year, especially in retail. Between 2011 to 2019, Christmas spending in cash terms continued to rise each year. Meanwhile, last-minute shopping and the rise of in-store and...

How 5G is Expected to Impact Retail Customer Experience

The retail industry has been upended in recent years. A hyper-competitive landscape, the transition to e-commerce, and rapidly changing consumer habits have changed what and how we buy things–as well as the places we buy them from. The bankruptcy of...

Brands Should Focus on Delivering a ‘Human’ Experience in the Brave New World

The uncertainty surrounding the fallout from lockdown and consumers’ changed behaviour makes the task of forecasting the future a difficult one for brands. While commentators obsess about the performance of channels and the extent to which ecommerce is replacing bricks...

A New Look: The Importance of An Adapted CX Strategy for A New Customer Mindset

In times of crisis we re-evaluate what we think. Tried and tested concepts no longer feel appropriate as we turn a critical eye on brands, institutions and governments based on what they have said and done and what they will...