UK Employees Failing to Understand Digital Transformation

April 9, 20194min

New research among British businesses examining employees’ attitudes toward digital transformation, innovation, and cutting-edge technologies such as Artificial Intelligence, reveals confusion about the true meaning of ‘digital transformation’ and a high degree of scepticism about their employers’ appetite for digital innovation.

The research, conducted by YouGov amongst employees at 500 businesses with 50 or more employees, on behalf of Cherwell Software, reveals that 57 percent of employees don’t know the correct meaning of ‘digital transformation’: 20 percent of respondents could not hazard a guess at its meaning, and 12 percent thought it meant moving to a paperless office.

This research focuses on the view from the workforce itself and its findings go a long way to explain why the 2018  Dell Digital Transformation Index placed the UK in 17th place in its adoption of digital transformation, lagging way behind emerging countries like India, Brazil, and Thailand.

In a further blow to the image of UK businesses, the survey highlights a reluctance to adopt cutting edge technology.  According to the survey, just nine percent of businesses are viewed by their workforce as being digital innovators, whilst 64 percent of employers only take on new technology after it has become widely available.

“It’s obvious that not enough time is being devoted to communicating with employees to develop their understanding and involvement in the process of digital transformation,” said Oliver Krebs, Vice President of EMEA sales for Cherwell.

“Unless business leaders bring their teams along with them on this journey British organisations are likely to fail and our ability to compete in the global market place will be severely compromised.”

Mixed reaction to Artificial Intelligence

Meanwhile, reactions to adoption of AI in the workplace were mixed: 34 percent of employees were confused (five percent), threatened (21 percent), or saddened ( eight percent); 20 percent were optimistic (16 percent) or excited (four percent); and 30 percent were intrigued – suggesting once again that leadership teams have not effectively communicated and engaged their team in the adoption of new technology.

Cross-departmental integration

Central to the success of most digital transformation projects is ensuring a consistent and integrated approach to the use of processes and data across all departments. Yet the survey reveals that just six percent of businesses’ data and processes are very well integrated across all departments, and 42 percent have not integrated inter-departmental data and processes well.

Andre Cuenin, Chief Revenue Officer at Cherwell said: “The research demonstrates that UK businesses still have a lot to learn in terms of planning and implementing digital transformation and their adoption of new technologies like artificial intelligence if they want to shed their image of digital innovation followers. The deep level of confusion and miscommunication amongst employees must be addressed by industry leaders.

“This may be due to the fact that digital transformation is frequently pigeon-holed as an IT issue, whereas in reality it should be seen as an initiative that involves everyone across the business, from the board, down to the most junior employee.”

Paul Ainsworth

Paul Ainsworth

Experienced Irish journalist and former newspaper editor now helming executive editorial duties with Customer Experience Magazine, the UK's premier online source for Customer Experience news, features, and opinion, along with its sister site, CXM World.

Inform. Inspire. Include.
A free way to improve your business.

Customer Experience Magazine is the online magazine packed full of industry news, blogs, features, reports, case studies, video bites and international stories all focusing on customer experience.



UK Trademark UK00002648900

EUIPO Trademark 018131832

Contact Information

For article submissions:
Paul Ainsworth

For general inquiries, advertising and partnership information:
Tel: 0207 1932 428

For Masterclass enquiries:
Tel: +44 20 86385584

Customer Experience Magazine Limited
Company number: 12450532
International House, 24 Holborn Viaduct,
United Kingdom, London, England, EC1A 2BN


Find a job in customer support with Jobsora


lava 2 vape vapor connection va vape new coil tastes burnt vape ban states saurin vape la kush cartridges fake thc vape cartridges valyian sub tank uwell cbd terpenes vape vape on sale e vape near me smok tfv8 q4 mr salt e halo vapes wyoming vapor company voopoo a1 vs drag reddit electron vapor smok mag baby 50w cloud cvape vv ecig uwell valyrian ii 2 300w vaping and your health voopoo drag custom battery door box mod vapes vape dry weed soren drop uwell rafale x rda stainless center post replacement vaporesso drizzle review juul not hitting no light vape reuleaux rx200 voopoo drag 2 black fire cloud candy king strawberry watermelon bubblegum smok x priv 225w tc salt flavors vices ecig vape wire resistance calculator ecig fairport ny imr 18650 battery vanity vape lake arrowhead uwell crown really strong first hit ecig 2014 aquisitions of vapestick can uwell tanks vape bud smok al85 software update voopoo swuonk weed vaporizer voopoo uforce u2 coil specs z coil review voopoo uforce atomizer glass replacement 15 mil vapor barrier voopoo drag resin rainbow vaping and death

fastest weight loss pill weight loss printables ensure for weight loss maxwell keto pills tumeric weight loss weight loss surgery blog thyroid medication weight loss weight loss hypnosis app aaron goodwin weight loss boxing workouts for weight loss alexa prisco weight loss where can i buy belo herbal diet pills refined coconut oil weight loss phenylethylamine hcl weight loss acidophilus weight loss mens weight loss programme zoloft cause weight loss amazing weight loss transformations weight loss carb weight loss music keely brosnan weight loss 7 day master cleanse weight loss cobie smulders weight loss fahrenheit weight loss pills cayenne pills weight loss image patch weight loss kelly clarkson weight loss keto pills nicki minaj weight loss walmart weight loss pills reviews best home equipment for weight loss metabolism pills weight loss amsa fast diet pills v3 max diet pills most effective weight loss shake diet pills alli side effects vegan weight loss plan do adhd pills make you lose weight best weight loss instagram how to lose weight fast no pills weight loss cleanse pills 4 week diet plan for weight loss extreme fat burner pills liquid diet ideas for weight loss viper diet pills mediterranean diet plan for weight loss is popcorn good for weight loss al sharpton weight loss diet keto weight loss blog green diet for weight loss solo biotics weight loss

cbd full spectrum pure cbd isolate powder cbd vs hemp cbd vape pen benefits cbd mendo smite apollo skin hemp direct sales cbd hemp oil legal in mississippi cbd food products who sells cbd near me cbd on empty stomach dangers of vaping cbd buy bulk cbd isolate cbd oil tested cnn cbd oil cbd oil for neuropathy for sale online how many mg in drop of cbd oil is cbd legal in new york plus cbd gummies review cbd oil pregnancy drug test highest level cbd oil cbd dosing for pets flora cbd anything and everything store wellington cbd nz honey vape high cbd vape pen cartridges what is cbd hemp oil cbd vs thc chemical structure extracting cbd oil groupon contact lee bear skins definition of psycho does cbd hemp oil work give me some info shark tank pure cbd terra pure lotion cbd store birmingham type 1 interferon signaling cbd gummies without thc cholesterol receptors define cbd oil cbd oil tastes horrible free pot leaf images is cbd oil good for my liver cbd vape wax why are gummies cheaper than cbd oil how long until cbd oil kicks in does cbd oil effect you cbd stock images

no sexual desire at all what to take for low testerone build stamina in bed male enhancement in south africa drugs for sex natural test boosters over the counter ed meds activatrol reviews best sex pills for men how to get your cock hard how to make your penis smaller penis hides hands and penis size diamond the rapper 2020 natural ways to get your dick bigger male enhancement that increases size standard penis size indian men penis size supplement to increase testosterone tribulus testosterone booster how often can i take viagra non prescription viagra alternative erectile dysfunction appliances what is the shaft of a penis watch erection what is considered a large penis size spinal cord quizlet ways to make dick bigger erection difficulties boner dick trimex erectile dysfunction best selling testosterone booster omeprazole erectile dysfunction how to get a cialis prescription extenze before and after pics flomax reviews m drive supplement phimosis pictures stiff penises how long does a penis grow what happens if you take 2 cialis boy penis sizes sexual health sildenafil viagra genius test supplement bladder control exercises male is n1 wireless legit improve sexual stamina xtrahrd pills nugenix testosterone review