Category: Digital Experience

Hold the Line, Stay Focused and Don’t Listen Too Much to Technology “Sirens”

Within the CXM Interview series, we had a chance to talk to Mr. Vincent Delaroche, the founder of the first Euronext-listed tech firm, CAST, about software industry, technology trends and business transformation. He shared some useful tips for start-ups and...

The Science of Content: New Research from TFM and BuzzSumo

New content research from Technology for Marketing and BuzzSumo analyses the DNA of top performing content in different markets. Banks filming SnapChat videos. Pharmaceutical brands with Pinterest pages. The problem with following the latest trends is that what works in other...

5 Tips for Retailers to Make Best Use of Mobile Wallets

Mobile wallets are fast becoming the preferred method of payment, especially among millennials. This is great news for retailers since they allow for the consolidation of all the things that we use on a daily basis – our cash, cards,...

Internet Trends: Five Steps to Going Digital

What Does Digital Customer Service Mean to You? These days we live in an ‘always on’ society and business is being carried out all the time, day and night, every day of the week and in every time zone of...

How to Optimize Your Organization for the Best Omnichannel Experience

Digitisation has led to an explosion of new customer channels. Whether we’re reading the latest headlines, catching up on emails or watching funny cat videos on Youtube, we consume content constantly every day. And these channels present endless opportunities for...

Three Ways to Tackle Email Overload after the Holidays

Holidays should be the most relaxing time of the year. Some people like to spend them at home, others enjoy sunny days on the beach, a city break or backpacking around the globe. Whatever your preference, they all have one...

Four Things Executives Need to Know about Serving the Digital Customer

Digital transformation has opened up opportunities for exchanges of information in new ways. Consumers are not just embracing this, they are demanding it and as a result it has radically changed their behaviours. A recent ONS report shows that the internet...

Inbox Overload – How to Increase Staff Efficiency

The world is moving faster than ever before and consumers now have better technology than most businesses. Millennials are demanding the latest technology and the digital revolution is upon us so companies need to react to this paradigm shift. Keeping Up...

Creating a High Quality Digital Customer Experience

Whether mobile, web or desktop, digital apps are more prevalent than ever. The end-user experience can make or break the digital apps of a brand and in turn have a huge impact on the overall success of that brand. A...

Endorse, Like and Retweet – the State of Social Media in the UK

Grasping on how the use of social media looks like throughout the world is vital for businesses that want to build an online presence. We Are Social’s ‘Digital, Social and Mobile 2015 Report’ analyzed more than 240 countries worldwide. In...