Google Home Gets Two Quirky New Ads to Show off What It’s Capable of

June 8, 20173min

https://www.youtube.com/watch?v=9I20frbeawg

Google has released a pair of new ads to promote its connected home speaker Google Home. The ads arrive alongside a current Google Home sale, and both embrace that playful style common in a number of the search giant’s commercials.

The videos make use of almost identical visuals — featuring a slow zoom into a Google Home speaker that appears to be sitting on a kitchen counter, and the same voice actress, but they cover different aspects of the Google Home experience.

One is concerned with impressing your friends with TV casting and music streaming, while the other focuses more on what it can do as a personal assistant. Take a look at them in the videos above and below.

Google seems to be targeting a relatively young audience with these commercials — using phrases like “oh-em-gee” (OMG) and situations like showing the Google Home off to friends — while its Super Bowl commercial was more family-oriented (and even featured presumed retirees making use of it).

Whoever they’re for, it looks like smart speakers could be here to stay, with Amazon, Microsoft, Apple, Essential, and possibly even Samsung, all now involved in their production.

For more on the Google Home, visit our full review at the link.

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Source: Android Authority

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CXM Editorial Team

CXM Editorial Team

Published for all CX professionals, the digital Customer Experience Magazine is packed full of industry news, blogs, features, video bites and international stories all focusing on customer experience. CXM will help you learn what makes an outstanding customer experience that wins both awards and the hearts of customers. And sometimes we share some cool music as well.




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