Tag: B2B

How is Covid-19 accelerating digital transformation in the manufacturing sector

Last year, many manufacturers had to completely cease operations and endure forced closures, driving production output to a decline of 6.6% between February and October 2020. Heavy and unforeseen disruptions to the supply chain, along with Brexit, added a further...

Building B2B trust for more customer-centricity

Building B2B trust can enable businesses sustainable growth, customer-centricity, and employee satisfaction. Learn about a model that can help companies integrate cross-team collaboration and break silos effectively. In my many years as a practitioner and consultant in the field of...

The Value of B2B Customer Experience

You want to increase your customers’ happiness? Great! But how to measure this phenomenon which seems quite difficult to grasp? How to prove the added value in your company’s revenues to make the financial benefits visible? A guide to square...

CX: The Driving Force Behind B2B Commerce Innovation

B2B companies know the kind of Customer Experience they should be offering. Buying experiences should be seamless and rich, with tailored product information, relevant pricing, and payment options, and the right combination of flexible and adaptable buying and selling touchpoints....

Gift Card Growth in Employee Incentive Schemes

The volume of businesses using gift cards as part of their reward, incentive and loyalty schemes has seen a significant uplift year-on-year, according to the latest research published by the UK Gift Card & Voucher Association (UKGCVA). The State of the Nation report,...

Ink-redible: Handwritten Letters Return Personal Touch to Communication

A new B2B sales conversion service is bringing back the art of the handwritten letter in a scheme that is proving hugely popular with clients. Conversion optimisation platform ResponseiQ has unveiled Inkdesk, a fully managed service, defining campaigns and crafting handwritten letters along...

B2B E-commerce Lagging Behind B2C for Customer Experience

Poor product visualisation is preventing almost a quarter of B2B customers from making purchases online, according to a new report. E-commerce agency PushON surveyed 500 key business decision makers from up and down the country and found that although the majority of B2B...