Tamara LužajićTamara LužajićOctober 14, 2016
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6min895

On October 4, Google has finally unveiled its new flagship smartphones: The Google Pixel and the Pixel XL. According to the latest leaks, the 5-inch Pixel and the 5.5-inch XL have better screens, improved battery life, a best-in-class 12.3-megapixel rear camera and fast charging.

If you’ve ever owned an Android phone, you probably didn’t own the best one.

Google’s Nexus devices, from the Nexus One to the Nexus 6 have always been among the best ones. They offered high-end hardware specs and good design with current software, which is not something you find every day in the world of Android.

All of this and the rest of the features on this list sound a lot like an Apple iPhone. However, these features are so good, they can actually compete and maybe even win Apple.

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Google Assistant

Google Assistant is one of the most notable new features in Pixel.

It is an AI assistant that’s an improved version of the previous Google bot. Also, it’s a built-in tab for users to talk to Google customer service and unlimited, full-resolution storage in Google Photos.

Google Assistant is supposed to be more interactive than Google’s previous AI and integrate seamlessly with Google Home and other smart devices.

The way Google Assistant works is by tapping your questions into the billions of points in Google’s knowledge graph and by learning your habits and preferences over time. Its design encourages you to share as much as possible about yourself and eventually build your personal Google. You can see the video explanation here:

 
 

 

Powerful speakers

Despite the trend toward stereo speakers in the Google’s best devices, the Pixel phones come with a single, bottom-firing speaker. It is not clear yet whether this one speaker will be good enough for the Pixel to compete with iPhone 7.

Great camera

The camera on the Pixel is apparently very good. In fact, it is so good it got the highest score ever recorded in the DxOMark benchmark. It also seems to be much faster.

Andromeda OS

One big rumour around Google Pixel is Andromeda OS. It is speculated to be a hybrid of the Chrome and Android operating systems. It is not certain whether Andromeda OS will be on the Google Pixel phones or will it roll out as an update withing the next year.

Free VR headset

There is a special promotion now in the Google Store. If you preorder a Google Pixel, you will also receive a Daydream View virtual reality (VR) headset free of charge. The headset is normally priced at $79.

There is a headphone jack

The feature that new iPhone 7 has removed is available on Google Pixel phones. Will Apple eventually bring it back?

Unlimited storage of full-resolution photos and videos

This is an awesome perk for everyone who has opted for the free tier of Google Photos since its launch in mid-2015. This service promises that photos it stores and syncs for free are high quality, but they are not complete copies of the photos you took with your phone. Now you don’t have to worry about using up gigabytes of storage on Google Drive.

The Nightlight feature

The new Google Pixel’s Nightlight cuts down on the amount of blue light the displays emit during later hours. This might make it easier to fall asleep.

 It’s flat

In the world where many phones still have camera bumps, but they are absent on both the Pixel and the Pixel XL.

Interesting links:


Tamara LužajićTamara LužajićSeptember 22, 2016
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1min1236

Many companies are terrified of customer complaints. What they don’t understand is that complaints are actually a blessing in disguise. Not only does your company have the chance to fix a problem, it is also a great opportunity to build loyalty among your customers.

However, customers still have little trust in businesses. Is the customer complaining changing? How important is social media and technology for new customer complaint handling trends? Check the infographic below for answers!

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Are you proud of how customer complaints are handled at your company? Share your story with other business professionals at the upcoming UK Complaint Handling Awards 2017!

Interesting links:

The Funny Side of Customer Service: Handling Complaints in Good Humour

How Entries are Scored


Tamara LužajićTamara LužajićJuly 11, 2016
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5min1008

Facebook has changed the algorithm behind its news feed. Again. This time, the social media mogul emphasised that it’s all about “connecting people with their friends and family.” You can see Facebook’s entire blog post here.

According to Facebook, people are worried about missing out on important updates from their loved ones. Articles, videos and memes are making it harder for people to stay connected. That’s why posts from friends and family are going to the top of the news feed.

So we will be able to see more post from people we’re close to. That is nice. But, what does it mean for brands and media? Publishers around the world are already concerned about the destiny of their content.

Good news for brands on Facebook

Facebook knows that after friends and family, people expect articles and memes. Informative and entertaining stories will always be important to all Facebook users. The network promises it will continue to personalise the news feed:

“Our success is built on getting people the stories that matter to them most. If you could look through thousands of stories every day and choose ten that were most important to you, which would they be? The answer should be: your News Feed. It is subjective, personal, and unique — and defines the spirit of what we hope to achieve.”

So if you want people to see your content, you should share stories your audience wants to read.

Bad news for brands on Facebook:

But, if you want to make sure people see your content, you will need to pay. Unless your company’s traffic is already very strong, organic reach for your brand on Facebook will drop. As posts from friends and family are now the most important, Facebook posts by brands and publishers will go down in the news feed. That means less traffic and less visibility for brands on Facebook.

What’s really going on

Facebook doesn’t like free promotion. In 2014, Facebook announced they would be reducing organic newsfeed impressions for brands. This was part of their effort to show users “higher quality content.” Obviously, Facebook is still trying to reduce free promotion. But this time, they are using different reasons.

It makes sense when you think about it. The whole point of sponsored ads on Facebook is to pay in order to be seen. Their new algorithm makes paid ads more necessary than ever.

Facebook has become an important traffic source for companies in recent years. It even overtook Google as the largest source of referral traffic, according to Parse.ly. That being said, limiting the organic reach of articles is definitely a clever way for Facebook to make companies pay more for content promotion.

With friends and family on top.

Interesting links:


Tamara LužajićTamara LužajićJuly 4, 2016
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2min2113

Pleasing customers is a never ending-effort. Those trying to do so are worth awarding.

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For 7 amazing years, the UK Customer Experience Awards are the number one event for customer experience professionals across the UK.

This year a record number of companies will be competing at this year’s UK Customer Experience Awards.

The awards will be a great opportunity to network and exchange experience. Over 800 people will attend the biggest Customer Experience event of its kind in Europe, including CX leaders, influencers and blue chip companies.

Being shortlisted for an Award gives business owners a great chance to motivate their employees.

It will be particularly interesting to see which initiatives will be awarded this year!

I enjoyed presenting in front of the judges who were really pleasant and showed genuine interest and care.” Lorraine Millard, Virgin Money, National Lounge Manager and Winner

All Finalists will receive a valuable feedback report from impartial and independent judges, making this experience more useful to everyone involved. This year, over 140 judges will provide pointers to help companies take their projects to the next level.

The Finalists will share the excitement and anticipation over a gala lunch at the Awards Finals on September 23rd, at Park Plaza, Westminster London.


Tamara LužajićTamara LužajićApril 14, 2016
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5min946

Earlier this month, Instagram announced changes in its news feed algorithm. That means that very soon, posts will no longer appear in chronological order and instead, they will be sorted “based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.”


In other words, Instagram will choose what posts you will be able to see and when, just like in Facebook’s news feed.

Just like with every social media change, this announcement prompted an outcry from users who are worried about the possibility of turning their feeds into a never-ending slideshow of strictly mainstream posts or, oh the horror, paid advertisements.

The death of small brands on Instagram

Besides diehard users, small business users are also worried that their posts will disappear in the sea of bigger brands who are actually paying sponsored posts on Instagram.

That’s why more and more Instagram users are urging their followers to turn on notifications for their posts by using hashtag #turnmeon, so their followers will receive a notification each time they post something new.

Monetisation of Instagram

As mentioned before, Instagram is clearly following Facebook’s path of limiting organic reach. This can be a threat to brands that have been investing in creating content and brand awareness on Instagram.

While larger brands still have the budget for promoting their content on social media, small businesses may not be so lucky.

On the other hand, the algorithm change is a way to optimise a user’s feed: “On average, people miss about 70 percent of the posts in their Instagram feed. What this is about is making sure that the 30 percent you see is the best 30 percent possible,” says Kevin Systrom, the co-founder and CEO of Instagram.

Why Facebook cares?

Facebook, the world’s biggest social network and Instagram’s owner since 2012, announced $5.8 billion in Revenue in Q4, a staggering 51 percent growth over the prior year. Even though Facebook’s growth rate has consistently been over 40 percent, it is not so simple to actually maintain that growth.
If it follows its own growth rate, Facebook will need to produce additional $2 billion in growth next quarter and another $3 billion in growth in this quarter next year.

According to Facebook’s CFO, this growth is driven by an increase in average revenue per user, and not an increase in user growth.

Wake up call or just a common update?

Instagram has 400 million users, and some of them will inevitably be annoyed by these changes. However, will the change hurt Instagram? Not so likely. Facebook has used the algorithm that serves up content it thinks users will be more interested in, and as a result, a billion people check the site every single day. The same will probably happen with Instagram’s feed as well. The thing is, there is just too much good content on the platform to just give up on it.

Bonus tip: How to turn notifications on

You can turn on notification by going to the Instagram page of the user you don’t want to miss any posts from, and click on the three dots in the top right hand corner of the screen and click “Turn on Post Notifications.” However, you may want to think twice about this decision, because just like your fav small brands are afraid of drowning in anonymity, you could also find yourself drowning in their alerts every 3 minutes.

Republished from the blog of UK Customer Experience Awards ‘16

Interesting links:




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