Category: Digital Experience

The Digitalisation of Healthcare: Why the NHS Needs Proactive Customer Engagement

In today’s digital world, people are expecting more from their Customer Experience. Personalised and efficient service is now the norm, and every industry, from retail to healthcare, has a vested interest in proactively engaging with their customers. We are seeing large...

Banks Face Choice: Personalise or Lose Customers

Today’s customers are expecting more than ever from their favourite brands. With a proliferation of tech-savvy companies tuned into the digital economy, customers can have on-demand access to food, transport, and endless personalised services at the touch of a button....

Digital Marketing Swaps to Transform Your Business in 2018

Almost half of global professionals don’t think that their marketing works the way they want it to. Considering this, online marketing and SEO specialists, Reboot sought to investigate how companies feel toward marketing in 2018 – establishing what is a priority,...

Apple Admits Slowing Older iPhones

If you own an older iPhone and have been wondering if you were crazy for thinking your device is slower all of a sudden – don’t worry, you’re not. The rumours that circulated for a long time turned out to...

Technology Wrap-Up 2017

Technology is now part of our DNA and businesses and organisations are realising that they have to consider it; not only to grow, but to survive. Now, at the end of 2017, we are in the midst of a new...

Complex Customer Queries: Can AI Beat the Traditional Phone Call?

You might think that in a world where self-service is commonplace, chatbots are increasing in popularity, and the amount of voice minutes used generally is decreasing, that the phone as a channel for customer service has had its day. Not...

The Human Touch: Keeping it Real for Customers Over Social Media

As customer interactions have increasingly shifted online, it’s become essential for brands to interact with their customers on a more personal, informal level to provide the exceptional experiences which will keep them coming back. However, this is far easier said than...

Spending on Programmatic Ad-Buying to Soar in 2018

Adobe has released the results of its survey into the attitudes and predictions of European advertising agencies and professionals. The survey reveals that 100 percent of brands are looking to take some (38 percent) or all (62 percent) of their programmatic...

Let’s Chat: Exploring the Feature Central to CX Success

As a channel, chat has been around for a while, but it is now moving centre stage when it comes to Customer Experience. Consumers like its ease of use and how it lets them have a real-time conversation without picking up...

‘Regifting’ and Avoiding Relatives: Christmas Day Phone Habits Revealed

A survey of 1,000 UK consumers from Sapio Research revealed that phones will be a permanent fixture this Christmas day with each person spending an average of 103 mins each on their phones, and a third of us (32 percent) spending more...